Frequently asked questions
Straight answers about what we do, what it costs, and how it works. Can't find yours? Ask us through our contact form.
Getting started
Where should we start?
Most clients start with the $2,500 AI Visibility Audit or a single expert call. Both leave you with something useful whether or not you continue.
Who is a good fit?
Multi-location and mid-market businesses, usually $2M to $50M in revenue, in professional services, healthcare and senior care, funeral and memorial, architecture and design, home services and regional B2B.
Who isn't a good fit?
Brand new single-location businesses, pure catalog e-commerce, and anyone wanting guaranteed rankings or fake reviews.
Do you work outside Colorado?
Yes. We're based in Denver and Leadville and work with clients across the US, remotely.
AI visibility and SEO
What is AI visibility?
How often and how accurately AI assistants like ChatGPT, Perplexity, Gemini and Claude mention your business when people ask questions in your category.
Is AEO or GEO different from SEO?
Same foundation, different measurement. Consistent facts, structured data, reviews and clear content help both. We run them as one program and report on both.
How do AI assistants decide who to recommend?
They combine what they learned in training with live web results, and lean on sources they trust: maps, review sites, directories, your own structured data and well-cited pages. Our guide explains it in more detail.
How long does it take?
Fixes to facts, listings and schema often show within weeks. Broader rankings and AI mentions typically move over two to four months.
Can you guarantee results?
No one can honestly guarantee rankings or AI mentions. We commit to the work, the reporting and straight advice.
AI implementation
Are you tied to any AI vendor?
No. We take no referral fees from AI vendors and recommend whatever fits your data, budget and risk.
What does an AI Readiness Assessment include?
Interviews, a scored list of use cases, a data readiness check, a vendor shortlist and a 90-day roadmap, delivered in 2 to 3 weeks for $7,500.
Can you build what you recommend?
Yes. Pilots start at $15,000 and are handed over with documentation, prompts and evaluation sets your team owns.
Do you offer ongoing AI advice?
Yes. The fractional AI advisor retainer is $3,500 a month for about 8 hours of senior time, async questions and vendor reviews.
Can you help price AI features in our software?
Yes. The AI product pricing review is $2,500 and compares seat, usage and outcome-based models against your real costs.
Web development
Which website platform should we use?
It depends on your team and goals. The platform selection ($1,500) gives you a specific, written recommendation and budget.
Can you fix our domain and email problems?
Yes. The DNS and email cleanup ($1,200) covers registrars, Cloudflare DNS, SPF, DKIM, DMARC, SSL and redirects.
Do you maintain sites after launch?
Yes. Care plans start at $350 a month for updates, backups, monitoring and small changes.
Pricing and contracts
Why do you publish prices?
So you can decide if we're worth a call before booking one. Every rate and term is on the pricing page.
Is there a long contract?
Monthly plans have a 90-day first term, then go month to month with 30 days' notice. Expert calls and projects have no ongoing commitment.
Do you mark up software?
Resold software carries a disclosed margin shown on your invoice. Ad spend, hosting and licenses in your name are never marked up.
Who owns the work?
You do, from day one: accounts, content, code, designs and prompts.
Working together
Who will we work with?
A senior lead on every call, backed by a small design and development team we manage directly. You'll know who is doing what.
Do you replace our agency?
Not necessarily. Many clients keep their agency for creative and paid media and use us for search, AI and platform work, or to direct and check the agency.
How do you report?
A one-page monthly readout in plain language, with the raw data attached. See an example.
Have something to build?
Book a free 30-minute scoping call. You'll leave with a recommended approach and a price range in writing, or an honest answer that you don't need us.