Pricing and terms
What a build costs, what ongoing work costs, what an hour of advice costs, and what we earn on software. Published before you ever get on a call.
Where to start · Builds · Visibility plans · Calls and retainers · Rate card · Terms
Most clients begin with one of these. Each is fixed price, and what you pay is credited if you go on to a bigger project.
$450 / 60 minutes
An expert call on a decision, vendor, proposal or AI idea. Written notes the next business day.
$2,500 or $7,500
The AI Visibility Audit in 2 weeks, or the AI Readiness Assessment in 2 to 3 weeks. A written plan you can act on with or without us.
$7,500 / 2-week sprint
About 30 hours of senior-led build work on your highest priority, with a demo at the end. No minimum.
Four ways to buy build work, including custom work that doesn't fit a package. Every build includes a written scope, demos as we go, a 30-day launch warranty and everything in your name.
from $7,500
Website, migration, CRM or AI pilot with a fixed price, timeline and a written list of what's not included.
$7,500 / 2 weeks
About 30 hours of senior-led build work on your prioritized backlog over two weeks, with a demo at the end. No minimum.
scoped together
Doesn't fit a box? A paid discovery (from $2,500, credited to the build) turns it into fixed-price phases, sprints or capped hourly work.
from $15,000 / month
Up to 60 hours a month of senior-led build work and a weekly working session, for teams that always have something to ship.
| Project | Typical range | Notes |
|---|---|---|
| Website build, 10 to 25 pages | $7,500 to $25,000 | Most land between $12,000 and $25,000, depending on design and integrations. |
| Multi-location site with location pages | $20,000 to $50,000 | Location page framework, CMS, schema and listings data in sync. |
| Platform migration | $10,000 to $30,000 | Includes a full redirect map and 30 days of ranking monitoring. |
| CRM implementation | $6,000 to $15,000 | HubSpot or Salesforce setup, pipeline, migration from spreadsheets, training. |
| AI pilot, one use case | $15,000 to $25,000 | 4 to 6 weeks: data prep, build, evaluation set and a measured result. |
| AI agent or integration with core systems | $25,000 to $60,000 | Usually run as sprints, scoped one sprint at a time. |
| Custom web app or internal tool, version one | $25,000 to $60,000 | Portals, quoting tools, intake workflows. Fixed price after scoping. |
| Mobile app (iOS and Android) | $40,000 to $90,000 | Cross-platform first release with sign-in, notifications and an admin. |
| Software implementation and rollout | $10,000 to $40,000 | Selection, configuration, integrations, migration, training and adoption. |
| AI governance starter | $5,000 | AI use inventory, acceptable use policy, approved tools and risk tiers. |
| Secure AI deployment | $10,000 to $30,000 | Private model access on AWS, Azure or Google with SSO, logging and cost controls. |
Ranges, not quotes. You get a fixed price in writing after a free scoping call.
Ongoing work so Google and AI assistants find and describe you correctly, whether you have 200 locations or none. Every plan starts with the audit, credited to your first month. 90-day initial term, then month to month.
You execute, we direct
$2,500 / month
For teams with a marketer or agency who need senior direction and someone to check the work.
Most chosen
We do the work with you
$5,500 / month
$7,500 for national brands without locations, which adds about 8 content hours a month.
For businesses that want the fixes shipped without hiring a full-time search lead.
We run it for you
from $9,000 / month
For companies that want search, content and site updates run end to end by one accountable partner.
Plans cover search and AI visibility work. New websites, CRM and AI builds are scoped as projects or sprints. We take on a limited number of Run clients at a time so senior time stays real.
A rough number in ten seconds. Works with or without physical locations. We confirm it in writing after a free intro.
| Included | Guide | Ship | Run |
|---|---|---|---|
| Monthly price | $2,500 | $5,500 with locations, $7,500 without | from $9,000 |
| Hours a month (approx.) | 8, advisory | 24 hands-on (32 without locations) | 36 hands-on |
| Meetings | 2 x 60 min | 30 min every other week + monthly review | Weekly working session + quarterly planning |
| Google and AI visibility tracking | Yes | Yes | Yes |
| Technical SEO and schema fixes | We specify | We ship | We ship |
| Content | Review | Briefs and page updates | Briefs, writing and page builds |
| If you have locations | Advice | Listings and reviews, up to 10 | Listings and reviews, up to 25 |
| If you don't | Advice | Category, comparison and product pages | Plus digital PR and third-party mentions |
| Agency and vendor management | Review only | Coordination | Full management |
| Support response | Next business day | Next business day | Next business day, shared channel |
When you need a straight answer, not a project. Call fees are credited if you start a project within 30 days.
Everything you can buy on its own.
| Offer | Price | Notes |
|---|---|---|
| Build | ||
| Implementation sprint | $7,500 / 2 weeks | About 30 hours of senior-led build work on a prioritized backlog, demo at the end. How we build. |
| AI pilot build | from $15,000 | One use case, built and measured against a baseline, 4 to 6 weeks. |
| Website build or migration | from $7,500 | Fixed price after scoping. Typical 10 to 25 pages. |
| CRM implementation | from $6,000 | HubSpot or Salesforce. Fixed price after scoping. |
| Software implementation | from $10,000 | Configuration, integrations, migration, training and rollout. Details. |
| App prototype | from $7,500 | Clickable prototype tested with users, plus a build plan. App development. |
| Web app or internal tool | from $25,000 | Version one, fixed price after scoping. |
| Mobile app | from $40,000 | iOS and Android, cross-platform. |
| AI governance and security | ||
| AI policy and governance starter | $5,000 | Inventory, acceptable use policy, approved tools, risk tiers, intake. Details. |
| AI vendor review | $1,500 / vendor | Data, security, contract and retention review. |
| AI app security test | from $6,000 | Prompt injection, data leakage and access testing, with fixes. |
| Secure AI deployment | from $10,000 | Private models on AWS, Azure or Google with SSO, logging and cost controls. |
| Build retainer | from $15,000 / mo | Up to 60 hours a month of senior-led build work, weekly working session. |
| Assess and decide | ||
| AI Visibility Audit | $2,500 | 2 weeks. 4 AI assistants plus Google, 3 competitors, technical SEO, and listings or brand mentions. 30-item fix list, 60-min readout. Credited to month one of any plan. Free if it doesn't find at least 10 fixes worth doing. |
| AI Readiness Assessment | $7,500 | 2 to 3 weeks. Use cases, data check, vendor shortlist, 90-day roadmap. |
| AI vendor or tool selection | $3,500 | Shortlist of three, structured demos, scored comparison, written recommendation. |
| AI product pricing review | $2,500 | For software companies adding AI: pricing models, cost per customer, packaging. |
| Website health check | $950 | Speed, SEO, accessibility, security, DNS and email, with a ranked fix list. |
| Platform selection | $1,500 | Website or CRM. Three options compared, written recommendation and budget. |
| DNS and email cleanup | $1,200 | Domain, DNS, SPF/DKIM/DMARC, SSL, redirects. |
| Advice | ||
| Expert call, 30 min | $250 | Written summary after. |
| Expert call, 60 min | $450 | Document review beforehand, notes within 1 business day. |
| Expert call, 90 min | $650 | Up to 1 hour of prep, written recommendation. |
| Expert hours bank, 5 hours | $2,000 | Use within 6 months for calls, async questions or reviews. |
| Expert on call | $1,400 / mo | Up to 4 hours a month. Month to month. Details. |
| Fractional AI advisor | $3,500 / mo | About 8 hours a month of senior AI advice. Month to month after 90 days. |
| Ongoing | ||
| Website care plan | from $350 / mo | Updates, backups, monitoring, up to 2 hours of small changes. |
| Listings sync and monitoring | from $99 / location / mo | Includes the software license and our management. |
| One-time listings cleanup | from $150 / location | For businesses that will manage listings themselves after. |
| Reviews add-on | from $40 / location / mo | Monitoring and responses in your voice. |
| Additional hours | $225 / hr build, $450 / hr advisory | Only with your written approval first. |
A senior lead runs every engagement and is on your calls. Design and development are done by a small, long-standing partner team in the US and Europe that we manage directly. We tell you who is working on what.
When we resell software, such as a listings platform, your invoice shows the platform's list price and our management fee on separate lines. We take no referral fees from AI vendors.
Ad spend, hosting, domains, model usage and software licenses in your own name are billed at cost or paid by you directly.
Projects run to their written scope. Sprints have no minimum. Visibility plans have a 90-day initial term, then month to month with 30 days' notice. Expert calls have no commitment.
You own every account, file, page, design, prompt and piece of code from day one. If you leave, we hand everything over with documentation.
Projects 50% to start, 50% at launch. Sprints at the start of each sprint. Plans and retainers monthly in advance. Invoices due in 15 days. No setup fees.
Anything outside scope gets a written estimate before work starts. No surprise overage.
We cap how many builds and plans run at once so senior time stays real. If we're full, we tell you the next start date before you sign, not after.
We commit to the work, a measured baseline and honest advice. Nobody can honestly guarantee rankings or AI mentions, so we don't.
A two-week sprint is about 30 hours of senior-led build work, roughly $250 an hour, with a demo at the end. Fixed-scope projects are priced the same way: by how many sprints the work really takes, not by what we think you'll pay.
Most real projects don't. We start with a free scoping call, then usually a paid discovery (from $2,500, credited to the build) that ends in a written plan. From there we price it the way that fits: fixed-price phases, two-week sprints, or hourly at $225 with a cap you approve. You can change direction between phases.
A pilot includes data preparation, an evaluation set, integration with your systems and a measured result against a baseline. That's usually two to three sprints of work.
Yes. For software, online and national B2B companies, the time that would go to listings goes to category and comparison pages, product documentation, digital PR and the third-party sites AI assistants cite. Ship is $7,500 a month for national brands because that work takes more writing hours than keeping listings accurate.
Search and AI visibility take two to four months to show results. After 90 days every plan is month to month with 30 days' notice. Projects run to their written scope, and sprints have no minimum.
Software we resell (listings, review tools) carries a disclosed margin, shown on your invoice next to the platform's list price. Ad spend, hosting, domains and platform licenses in your name are never marked up.
Plans and retainers monthly in advance by ACH or card. Projects 50% to start and 50% at launch. Sprints are billed at the start of each sprint. Expert calls are paid when booked.
Annual prepayment on plans saves 10%. Nonprofits get 15% off plans. We don't discount to win a deal and then raise prices later.
Book a free 30-minute scoping call. You'll leave with a recommended starting point and its price, in writing.